A cookie is a small data file that is transferred to your device (e.g. your phone or your computer). For example, a cookie could allow us to recognize your browser, while another could store your preferences. There are two types of cookies used on the VP Platform: (1) “session cookies” and (2) “persistent cookies.” Session cookies normally expire when you close your browser, while persistent cookies remain on your device after you close your browser, and can be used again the next time you access the VP Platform.
Why VP Uses These Technologies
We use these technologies for a number of purposes, such as:
To enable, facilitate and streamline the functioning of and your access to the VP Platform.
To better understand how you navigate through and interact with the VP Platform and to improve the VP Platform.
To serve you tailored advertising (on the VP Platform and on third party websites).
To show you content (e.g., advertisements) that is more relevant to you.
To monitor and analyze the performance, operation, and effectiveness of the VP Platform and VP advertisements.
To enforce legal agreements that govern use of the VP Platform.
For fraud detection and prevention, and investigations.
For purposes of our own customer support, analytics, research, product development, and regulatory compliance.
We may also allow certain business partners to place these technologies on the VP Platform. These partners use these technologies to (1) help us analyze how you use the VP Platform, such as by noting the third party services from which you arrived, (2) market and advertise VP services to you on the VP Platform and third party websites, (3) help us detect or prevent fraud or conduct risk assessments, or (4) collect information about your activities on the VP Platform, other sites, and/or the ads you have clicked on. For example, to help us better understand how people use the VP Platform, we work with a number of analytics partners, including Google Analytics. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-Out Browser by clicking here.
Third parties may also use such tracking technologies to serve ads that they believe are most likely to be of interest to you and measure the effectiveness of their ads both on the VP Platform and on other websites and online services. Targeting and advertising cookies we use may include Google, Facebook, Microsoft, Criteo, OpenX, Pubmatic, StackAdapt, AppNexus and other advertising networks and services we use from time to time. For more information about targeting and advertising cookies and how you can opt out, you can visit the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or http://youronlinechoices.eu. To opt out of Google Analytics for display advertising or customize Google display network ads, you can visit the Google Ads Settings page. To the extent advertising technology is integrated into the VP Platform and you opt-out of tailored advertising, you may still receive advertising content. In that case, the advertising content will just not be tailored to your interests. Also, we do not control any of these opt-out links and are not responsible for the availability or accuracy of these mechanisms.
Third Party Social Plugins
The VP Platform may use social plugins provided and operated by third parties, such as Facebook’s Like Button. As a result of this, you may send to the third party the information that you are viewing on a certain part of the VP Platform. If you are not logged into your account with the third party, then the third party may not know your identity. If you are logged in to your account with the third party, then the third party may be able to link information or actions about your interactions with the VP Platform to your account with them. Please refer to the third party’s privacy policies to learn more about its data practices.
Most browsers automatically accept cookies, but you can modify your browser setting to decline cookies by visiting the Help portion of your browser’s toolbar.
Flash cookies operate differently than browser cookies, and cookie management tools available in a web browser will not remove flash cookies. To learn more about how to manage flash cookies, you can visit the Adobe website and make changes at the Global Privacy Settings Panel.
Your mobile device may allow you to control cookies through its settings function. Refer to your device manufacturer’s instructions for more information.
If you choose to decline cookies, some parts of the VP Platform may not work as intended or may not work at all.